| Title | GRANDPA LEWIS |
| Brand | ALLIANZ SE |
| Product/Service | ALLIANZ FORMULA 1 SPONSORING |
| Category |
A07. Use of Original Music |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Britta Poetzsch |
Ogilvy & Mather Germany GmbH |
Creative Director |
Brief Explanation
Lewis Hamilton is an 80 year old man retelling his life story to his grandchildren to demonstrate that his instinctive decisions that have always brought him success. With this story, Allianz insurance want to encourage people to dare to follow their instinct and therefore grow in life.