BONBON COUTURE

TitleBONBON COUTURE
BrandVIKTOR & ROLF FOR L'ORÉAL
Product/ServicePARFUME
Category A10. Animation
Entrant THE AMBASSADORS Amsterdam, THE NETHERLANDS
Idea Creation THE AMBASSADORS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Piet Paris Agent and Artists Creative Director

Brief Explanation

What is the strength of the story?: “Something is happening in the animation that transforms the protagonist. She gets a new dress and ends up on the catwalk; in one way or another the catwalk remains – like a football stadium with artificial light, for example – greatly appealing to the imagination.”