| Title | MIKE THE MUSHROOM |
| Brand | LIDL |
| Product/Service | LIDL |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production
|
WITLOOF PRODUCTIONS Brussels, BELGIUM
|
Credits
| Nicolas Gaspart |
BBDO Belgium |
copywriter |
| Zouag Frédéric |
BBDO Belgium |
Art director |
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Inge Wertelaers |
BBDO Belgium |
account manager |
| Siham Zerkak |
BBDO Belgium |
Account executive |
| Elke de Witte |
BBDO Belgium |
Account Director |
| Isabel Peeters |
BBDO Belgium |
Chief Commercial Officer |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Fred De Loof |
Witloof Production |
director |
| Jan Van Brakel |
BBDO Belgium |
Strategic planner |
| Patricia Van De Kerckhove |
BBDO Belgium |
TV Producer |
| Matthias Kympers |
LIDL |
Head of Marketing Lidl Belgium & Luxemburg |
| Germain Caillet |
Witloof Production |
production designer |
| François Fontaine |
Witloof Production |
Production Designer |
Brief Explanation
The film tells the story of Mike, a mushroom who dreamed of ending his life on a party table. Sadly no-one had chosen the punnet he was in. Suddenly, he thought that he’d end his life in the dustbin. But that won’t happen because Lidl fights waste by making soup rather than throwing vegetables away. So Mike is a happy mushroom, he’ll end his life in a good soup at a party meal.