SMELLS LIKE TEEN SPIRIT

TitleSMELLS LIKE TEEN SPIRIT
BrandIKANO
Product/ServiceIKANO
Category A08. Use of Licensed or Adapted Music
Entrant LEAVINGSTONE Tbilisi, GEORGIA
Idea Creation LEAVINGSTONE Tbilisi, GEORGIA
Production FILM ASYLUM Tbilisi, GEORGIA
Credits
Name Company Position
Levan Lepsveridze Leavingstone Creative Director
Marika Karalashvili Leavingstone Project Manager
Giorgi Popiashvili Leavingstone Project Manager
Beka Adamashvili Leavingstone Copywriter
Rezo Shelia Leavingstone Copywriters
Vako Kirkitadze Film Asylum Producer
Guri Goliadze Film Asylum Director of Photography
Beka Sadagashvili Film Asylum Set Designer
Levan Kvaratskhelia Film Asylum Set Designer
Nino Injia Film Asylum Set Designer
Temo Kartlelishvili Film Asylum Set Designer
Irma Datuashvili None Makeup artist
Giorgi Giorganashvili Film Asylum Casting Director
Guram Mosikashvili film Asylum AC
Givi Tukhareli film Asylum AC
Roma Gujabidze film Asylum Gaffer
Giorgi Chubinidze film Asylum G&E
Levan Zaridze film Asylum G&E
Nancho Baindurashvili film Asylum Scripty
Irma Datunashvili None HMU
Thomas Burns SPECTRA Tbilisi Color Correctioner
Tornike Karchkhadze None Sound Producer
George Sibashvili none sound producer
Tornike Japiashvili none sound producer
Dato Metreveli None Singer
Giorgi Ambardnishvili None Singer
Misho Eliava None singer

Brief Explanation

The video takes us through emotional situations young people in Georgian usually experience, with subtitles describing the opposite. The video is structured to make the viewer experience conflicting emotions and question the nature of their life choices. Youth rebel anthem Nirvana’s Smells Like Teen Spirit covered as a Georgian folk song is used in this video to further encourage the questioning of what’s natural, what’s right and what is not. The final shot of the video states the main idea of what Ikano isn’t - a traditional Georgian wine.