| Title | LAUGHING HORSES |
| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST |
| Category |
A03. Casting |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement 2
|
MEDIACOM Düsseldorf, GERMANY
|
|
Production
|
CZAR FILM Hamburg, GERMANY
|
|
Additional Company
|
BACON Copenhagen, DENMARK
|
|
Additional Company 2
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO |
| Reinhard Patzschke |
Grabarz & Partner |
CEO |
| Tobias Ahrens |
Grabarz & Partner |
Group Head Creative |
| Matthias Preuß |
Grabarz & Partner |
Creative Director Art |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Paul von Mühlendahl |
Grabarz & Partner |
Text |
| Tobias Lehment |
Grabarz & Partner |
Art Director |
| Jan Isterling |
Grabarz & Partner |
Client Service Director |
| Jasmin Schaub |
Grabarz & Partner |
Account Manager |
| Axel Döpner |
Grabarz & Partner |
Head of Moving Images |
| Katja Czar |
Grabarz & Partner |
Producer |
| Michael Güntner |
Grabarz & Partner |
Producer |
| Lutz Kothe |
Volkswagen AG |
Marketing Director |
| Jörn Hartig |
Volkswagen AG |
Head of Marketing Communication |
| Henning Teichmann |
Volkswagen AG |
Advertising Supervisor |
| Maren Tinney |
Volkswagen AG |
Advertising Supervisor |
| Bart Timmer |
- |
Director |
| Adam Wallensten |
- |
Camera |
| Jan Fincke |
Czar Film GmbH |
Executive Producer |
| Niko Maronn |
Czar Film GmbH |
Producer |
Brief Explanation
The film opens on three horses on a field of a horse farm, who are shaken with laughter. They’re actually almost dying of laughter. What’s so funny? A man in his car is desperately trying to back a horsebox trailer into a parking space. The more he tries – and fails – the more horses join in on the laughter. Eventually the driver gives up unnerved.
While the horses are still trying to catch their breath, a new car with a horsebox trailer arrives: the new Volkswagen Tiguan. The driver uses the new Trailer Assist feature and steers the trailer right away into the parking space, without any problems. Leaving the horses to watch this yet unseen scenario in complete astonishment.
For this project casting was a three step process:
First, we had to cast two drivers/actors. A funny Zach Galifianakis-type one that would amusingly try and fail over and over to park a horsebox trailer with his car. Whereas the other one – the sovereign, cool Volkswagen driver – would accomplish this challenge right away.
Second, we had to find real horses that were able to move their lips (several horses didn’t have animated faces) and roll over on command. Meaning horses that would look amused whenever you show them something witty.
Third – since horses don’t laugh out loud by nature – we had to cast professional laughing artist. Meaning voice over professionals who match the respective animal’s characteristics and way of expression. So each horse could be given a unique laughter.