Title	THE PULSE
Brand	AUDI
Product/Service	AUDI
Category	A01. Direction
Entrant	THJNK Hamburg, GERMANY
Idea Creation	THJNK Hamburg, GERMANY
Production	MARKENFILM Berlin, GERMANY

Name	Company	Position
Armin Jochum	thjnk ag	CCO
Gerrit Zinke	thjnk ag	Executive Creative Director
Michael Ohanian	thjnk ag	Executive Creative Director
Andreas Wagner	thjnk ag	Creative Director
Denise Mancinone	thjnk ag	Account Manager
Thomas Nabbefeld	thjnk ag	Agency Producer
Tim Cantow	thjnk ag	Copy
Justin Salice-Stephan	thjnk ag	Copy
Katja Höft	Katja Höft	Art Director
Peter Meyer	Peter Meyer	DOP
Katherine Smithson	Markenfilm	Producer
Marc Schölermann	Marc Schölermann	Director
Nils Landmark	Markenfilm	Editor
Hannes Hönemann	Markenfilm	Sounddesign
Frank Bankowsky	Markenfilm	Styling

Brief Explanation

The RS models combine power, control and sublime aesthetics. These are models that are bursting with emotion. Each RS model has always striven to achieve the absolute maximum. Not just on the racetrack, but on the road too. RS models embody our slogan, “Vorsprung durch Technik”, like no other vehicle range. Despite a select customer base, the RS models make ideal brand shapers. We were tasked to make a film that aroused everyone’s enthusiasm for the Audi brand, not just potential RS customers.