| Title | HANG ON |
| Brand | ORANGE |
| Product/Service | TELECOMMUNICATION |
| Category |
A01. Direction |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Vincent Cusenier |
Publicis Conseil |
Copywriter |
| Lucie Vallotton |
Publicis Conseil |
Art Director |
| Alexandre Perdereau |
Publicis Conseil |
AD Assistant |
| Marie Wallet / Anne Dauve / Steven Roue / Pascaline Montroussier |
Publicis Conseil |
Account Managers |
| Quentin Delobelle / Laurence Poucan / Gaëlle Le Vu / Annabel Salesa |
Orange |
Advertiser’s Supervisors |
| Damien Sabatier |
Publicis Conseil |
Strategic Planning |
| Pierre Marcus / Guillaume Delmas |
Prodigious |
TV Production |
| Pierre-Arthur Goulet |
Prodigious |
Post-Production |
| HENRY |
HENRY |
Production Company |
| Jean-Luc Bergeron |
/ |
Executive Producer |
| Yannick Dupras |
/ |
Producer |
| Martin Werner |
/ |
Director |
| Adriana Legay |
/ |
Editing |
| Sebastian Blenkov |
/ |
Director of Photography |
| Boris Nicou / Boris Jeanne / Maxime Rouge |
Prodigious |
Sound Production |
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Creative Directors |
Brief Explanation
We have created a light-hearted yet emotionally charged film to launch the WiFi call technology feature on the new iPhone 7, which is exclusive to Orange.
A teenage boy gets the call he has been waiting for from a beautiful girl, but he can't find a quiet place to talk to her. Facing interruption after interruption, he retreats to the most remote parts of the house, where although the network is just as reliable, he continues to be interrupted by other things. When he finally manages to find a quiet place in the depths of the basement, the long-awaited conversation doesn't go the way he imagined.
The film aims to show that now, no matter from where you make a call, Orange and the WiFi call feature on the new iPhone 7 will let you talk smoothly.
Execution
"Hang On" plays on a moment of light-hearted suspense. It encourages the audience to remember what it was like to have a crush at 15.
We follow this shy boy as he frantically looks for a quiet place where he can talk to the girl. He goes from room to room, never being able to settle, and this is mirrored in the camera work. The viewer is kept in suspense right until the end, when the camera settles on the boy and holds its breath along with him. Finally the camera moves away to give him the space he so badly needs.