Title | SLOW DANCE |
Brand | RENAULT CLIO |
Product/Service | AUTOMOBILE |
Category |
A01. Direction |
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
Marcelo Vergara |
Publicis Conseil |
Executive Creative Director |
Marcelo Vergara |
Publicis Conseil |
Creative Director |
Marc Rosier |
Publicis Conseil |
Copywriter |
Jean-Marc Tramoni / Bastien Bourdier |
Publicis Conseil |
Art Directors |
Julien Didier |
Publicis Conseil |
AD Assistant |
Stéphane Gaillard / Grégoire Bautier / Léa Sayada |
Publicis Conseil |
Account Managers |
Pierre Marcus / Nathalie Levincent / Nelly Cohen |
Prodigious |
TV Production |
Mark Jenkinson |
/ |
Director |
Hélène Ségol |
/ |
Producer |
Ottar Gudnason |
/ |
Director of Photography |
Wanda |
Wanda |
Production Company |
Xavier Guennan |
Prodigious |
Post-Production |
Carlos Serrano / Claire Guegger |
Prodigious |
Business Affairs |
Boris Jeanne / Carsten Krueger |
Prodigious |
Sound Production |
MPC Paris |
MPC Paris |
VFX |
Quentin Martin / Sophie Lebreton |
/ |
VFX Production |
MPC Paris / Quentin Martin |
/ |
Post-Production Company |
George K |
/ |
Colorist |
Franck Lambertz |
/ |
Supervisor VFX |
Brief Explanation
A man and a woman both driving a Renault Clio imagine themselves dancing a slow together, still driving, car against car.
Execution
It was a real challenge to make feel real two cars dancing a slow together, mixing live action and post-production.