YOU'RE ALIVE. DO YOU REMEMBER?
| Title | YOU'RE ALIVE. DO YOU REMEMBER? |
| Brand | HORNBACH |
| Product/Service | DIY HOME IMPROVEMENTS SUPERSTORES |
| Category |
A11. Visual Effects |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
|
Production
|
PARTIZAN Berlin, GERMANY
|
|
Additional Company
|
LOFT TONSTUDIOS Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAT Berlin |
Chief Creative Officer |
| Guido Heffels |
HEIMAT Berlin |
Creative Director |
| Frank Hose |
HEIMAT Berlin |
Creative Director |
| Teresa Jung |
HEIMAT Berlin |
Creative Director |
| Felix Pfannmüller |
HEIMAT Berlin |
Art Director |
| Marlon Fischer |
HEIMAT Berlin |
Copywriter |
| Marco Bienek |
HEIMAT Berlin |
Junior Art Director |
| Mo Sadeghi |
HEIMAT Berlin |
Junior Copywriter |
| Matthias von Bechtolsheim |
HEIMAT Berlin |
Agency Management Executive |
| Maik Richter |
HEIMAT Berlin |
Agency Management Executive |
| Tim Holtkötter |
HEIMAT Berlin |
Agency Account Supervisor |
| Frauke Bielefeldt |
HEIMAT Berlin |
Agency Account Director |
| Franziska Falk |
HEIMAT Berlin |
Agency Account Manager |
| Franziska Lequen |
HEIMAT Berlin |
Agency Account Manager |
| Kerstin Heffels |
HEIMAT Berlin |
Agency Producer |
| Tom Noakes |
- |
Film Director |
| Antonio Paladino |
- |
Director of Photography |
| Moritz Merkel |
Partizan |
Producer |
| Thomas Schnaitmann |
Hornbach |
Client Marketing Director |
| Julia Ziegelmann |
Hornbach |
Client Marketing Director |
| Swenja Babucke |
Partizan |
Producer |
| Fiona Crombie |
- |
Productiondesign |
| Nils Landmark |
- |
Editor |
| Steffen Röthinger, TED+FLO |
- |
Post Producer |
| David Arnold |
LOFT Studios |
Sound Designer |
| Thomas Berlin |
- |
Music Producer |
Brief Explanation
A DIY enthusiast is about to begin his project. As he starts, he is burly naked and dives off a cliff into all sorts of materials - a metaphor for rediscovering his passion for life through an invigorating outdoor project with the elements.
He achieves a therapeutic satisfaction. A sadomasochistic relationship with pain and pleasure; although it looks uncomfortable, it feels pleasurable. Combining the sensual tonality of a Day Spa with the physical chaos, roughness, dirt, grime and sweat of DIY culture fuels the comedy. So although our hero violently tumbles through each elemental texture, he’s loving every moment of it and ultimately feels very “alive“.