| Title | RIDE COMFORTABLY |
| Brand | OPEL DENMARK |
| Product/Service | CARS |
| Category |
A05. Cinematography |
|
Entrant
|
UNCLE GREY Copenhagen, DENMARK
|
|
Idea Creation
|
UNCLE GREY Copenhagen, DENMARK
|
|
Media Placement
|
CARAT Copenhagen, DENMARK
|
|
Production
|
THE WOERKS Copenhagen, DENMARK
|
Credits
| Thomas Ilum |
Uncle Grey |
Creative Director |
| Lukas Lund |
Uncle Grey |
Senior Art Director |
| Carl Angelo |
Uncle Grey |
Art Director |
| Mathias Nielsen |
Uncle Grey |
Motion Designer |
| Carsten Bülow |
Uncle Grey |
CCO |
| Madeleine Tronbakken Naesborg |
Uncle Grey |
Account Director |
| Thomas Gram Veyssière |
The Woerks |
Excutive producer |
| Laerke Herthoni |
The Woerks |
Director |
| Sebastian Winterø |
The Woerks |
Director Of Photography |
| Jeppe Bødskov |
The Woerks |
Editor |
| Oliver Knauer |
Oliver Knauer |
Still Photographer |
| Peter Jurland |
Opel Danmark |
CMO |
| Lasse Marcussen |
Cameo |
Colorist |
| Mathias Dehn |
Lydhør |
Sound design |
| Core Copenhagen |
Core Copenhagen |
Digital production |
| Beon |
Beon |
Seeding Company |
| Think PR |
Think PR |
PR company |
Brief Explanation
The 1:25 sec film is shot in slow-motion and accompanied by a dramatic voiceover explaining the state of Danish men and their testosterone levels. In the first part of the film we purely focus on a variety of male crotches. The camera slowly drifts closer and closer to the crotches as we see them in different uncomfortable situations. A man dressed in tight leather pants and racing gloves flips open his expensive car key to unlock his car. Fade to black. In the second part of the film we see a fashion-like product sequence, with underwear worn by a range of different men. The camera is still very focused on their crotches and we see the men in various poses. A macro shot shows the textile and the voice over explains the design features of the underwear. We end on a pack shot a CTA leading to a website.