| Title | EMBRACE THE UNKNOWN |
| Brand | BMW GROUP |
| Product/Service | F48 BMW X1 |
| Category |
A11. Visual Effects |
|
Entrant
|
SERVICEPLAN Munich, GERMANY
|
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Idea Creation
|
SERVICEPLAN Munich, GERMANY
|
|
Production
|
ANORAK Berlin, GERMANY
|
|
Additional Company
|
MELTING POT AGENCY Paris, FRANCE
|
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Additional Company 2
|
DIRTY SOUP London, UNITED KINGDOM
|
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Additional Company 3
|
PLAYDIS! Berlin, GERMANY
|
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Additional Company 4
|
ROCK PAPER SCISSORS Santa Monica, USA
|
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Additional Company 5
|
TIME BASED ARTS London, UNITED KINGDOM
|
|
Additional Company 6
|
SLGH Hamburg, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Global Chief Creative Officer |
| Maik Kaehler |
Serviceplan |
Executive Creative Director |
| Michael Wilk |
Serviceplan |
Creative Director |
| Kolja Danquah |
Serviceplan |
Creative Director |
| Angeliki Karnoupaki |
Serviceplan |
Copywriter |
| Nikolaus Ronacher |
Serviceplan |
Art Director |
| Sabrina Schwartz |
Serviceplan |
Account Manager |
| Sandra Niessen |
Freelancer |
Agency Producer |
| Christoph Petzenhauser |
ANORAK Film GmbH |
Creative Producer |
| Sebastian Strasser |
ANORAK Film GmbH |
Director |
| Nicolas Karakatsanis |
MELTING POT AGENCY |
Cinematographer |
| Raife Burchell |
Dirty Soup |
Music Producer |
| Georg von dem Bussche |
PlayDis! |
Music Producer |
| Ted Guard |
Rock Paper Scissors |
Editor |
| James Allen |
Time BAsed Arts |
Editor |
| Sophie Thuene |
SLGH Hamburg |
Sound Design |
Brief Explanation
The film follows a group of friends in a BMW X1. Together they discover the great outdoors, which moves in waves like a gigantic ocean. Hills turn into valleys, and deep woods into mountaintops. Our friends watch the waves come in, then take the car and throw themselves into a thrilling ride up and down that rolling surf. Finally they witness the breath-taking creation of a massive waterfall and return to an urban metropolis where everything is still moved by the rhythm the wave.