SPARK BRILLIANCE

TitleSPARK BRILLIANCE
BrandNIKE
Product/ServiceNIKE
Category A08. Use of Licensed or Adapted Music
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production DIVISION Paris, FRANCE
Additional Company WHITEHOUSE POST London, UNITED KINGDOM
Additional Company 2 WAVE RECORDING STUDIOS Amsterdam, THE NETHERLANDS
Additional Company 3 GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
Additional Company 4 GLASSWORKS Amsterdam, THE NETHERLANDS
Additional Company 5 MINDSHARE Neuilly sur Seine, FRANCE
Additional Company 6 R/GA LONDON, UNITED KINGDOM
Credits
Name Company Position
Eric Quennoy & Mark Bernath WIEDEN+KENNEDY Amsterdam Executive Creative Directors
Craig Williams & David Smith WIEDEN+KENNEDY Amsterdam Creative Directors
Sébastien Partika WIEDEN+KENNEDY Amsterdam Art Director
Edouard Olhagaray WIEDEN+KENNEDY Amsterdam Copywriter
Joe Togneri WIEDEN+KENNEDY Amsterdam Head of Broadcast Production
Elissa Singstock WIEDEN+KENNEDY Amsterdam Broadcast Producer
Stéphane Missier WIEDEN+KENNEDY Amsterdam Planner
Josh Chang WIEDEN+KENNEDY Amsterdam Communications Planner
Greg White WIEDEN+KENNEDY Amsterdam Digital Strategist
Kathryn Addo WIEDEN+KENNEDY Amsterdam Group Account Director
Tim Ryan WIEDEN+KENNEDY Amsterdam Account Director
Jorge Fesser WIEDEN+KENNEDY Amsterdam Account Manager
Loes Poot WIEDEN+KENNEDY Amsterdam Project Manager
Kacey Kelley WIEDEN+KENNEDY Amsterdam Business Affairs
Fleur+Manu DIVISION FILMS Director
Steve Annis DIVISION FILMS Director of Photography
Jules de Chateleux DIVISION FILMS Producer & Executive Producer
Russell Icke WHITEHOUSE POST LONDON Editor
Alex Nicholls Lee/ Raja Sehgal WAVE STUDIOS AMSTERDAM/ GRAND CENTRAL RECORDING STUDIOS LONDON Sound Designer/Mixer
Earth, Wind & Fire (Remixed by Sebastian) - “Shining Star” (Sebastian Remix) Sony/ATV & Sony Music Entertainment + Ed Banger Records (Remix) Original Artist / Remix Artists - Title
Morten Vinther (Head of 2d) & Kyle Obley (VFX Sup/ Flame) GLASSWORKS AMSTERDAM Flame
Rudiger Kaltenhauser GLASSWORKS AMSTERDAM 3D
Daniel de Vue GLASSWORKS AMSTERDAM Telecine
Anya Kruzmetra & Christian Downes GLASSWORKS AMSTERDAM Producers
Ed Collin Nike Senior Brand Communication Director, Nike EMEA
Nick Kettelhake Nike Brand Communications Director, Nike WE
Jean-Luc Bragard Nike Brand Communications Manager, Nike WE

Brief Explanation

Using the analogy of the “birth of a star”, our film shows the rise of Blaise Matuidi. Inspired by the brilliance of Jay-Jay Okocha, he has gone on to become a shining star. But not just of football, but an entire pop culture scene.