Title	WITH YOUR EYES
Brand	WIND TELECOMUNICAZIONI
Product/Service	WIND
Category	A01. Direction
Entrant	OGILVY & MATHER Milan, ITALY
Idea Creation	OGILVY & MATHER Milan, ITALY
Production	MERCURIO CINEMATOGRAFICA Milan, ITALY

Name	Company	Position
Giuseppe Mastromatteo	Ogilvy & Mather	Chief Creative Officer
Paolo Iabichino	Ogilvy & Mather	Chief Creative Officer
Giordano Curreri	Ogilvy & Mather	Client Creative Director/Art-Director
Marco Geranzani	Ogilvy & Mather	Client Creative Director/Copywriter
Francesca D'Agostino	Ogilvy & Mather	Agency Producer
Morena Sgarbi	Ogilvy & Mather	Client Service Director
Daniela Morone	Ogilvy & Mather	General Manager
Giuseppe Capotondi	Mercurio Cinematografica	Director
Tat Radcliffe	Mercurio Cinematografica	D.O.P.
Francesco Pistorio	Mercurio Cinematografica	Executive Producer
Annalisa De Maria	Mercurio Cinematografica	Producer
Rollo Tommasi	Mercurio Cinematografica	Editor
Eagle-Eye Cherry	"To love somebody"	Music
Valerio Marra	Wind Telecomunicazioni	Commercial Department Director
Claudia Erba	Wind Telecomunicazioni	Head of Advertising
Federica Manzoni	Wind Telecomunicazioni	Brand&Image Adv Manager

Brief Explanation

It is the story of one small gesture, but one that is rich with meaning, that of the need to set aside our phones once in a while and to once again look at life through our own two eyes. The main character is a teenage girl who, like all her peers, lives in constant contact with her smartphone. It is her faithful companion, which she uses to take photos, make videos and share every moment of her day online. The message conveyed by the film, however, is that there are moments which are to be experienced without the filter of an electronic device—moments that are best saved in one’s heart. By the end of the film, our hero comes to this realisation and puts down her phone to enjoy her little sister’s dance recital, while everyone else has their face hidden behind their electronic filters.