| Title | DESPERADOS INVENTORS |
| Brand | HEINEKEN |
| Product/Service | DESPERADOS BEER |
| Category |
A12. Achievement in Production |
|
Entrant
|
GRUPA ZYWIEC Warsaw, POLAND
|
|
Idea Creation
|
OPUS FILM Lodz, POLAND
|
|
Production
|
OPUS FILM Lodz, POLAND
|
Credits
| Pawel Heinze |
Freelance |
Creative Director |
| Daniel Wirtberg |
|
Director |
| Nadim Carlsen |
|
Director of Photography |
| Julian Dworak |
Opus Film |
Producer |
Brief Explanation
Semi-documentary manifesto tells an authentic story about young people of Millenials generation approach to night life, broader and richer than just great party. Its multi layered experience expressing their beliefs, the way they feel, perceive and shape the world they currently live in. We follow mysterious journey from party to party, from event to event, from one hidden venue to another. We witness the sleepless, unforgettable nights, the story about timeless youth as inexhaustible energy which push us forward.
Results
The goal of this production was to capture unique vibe of the millennial generation without artificial commercial cliches. This was achieved by original casting (street casting only, no professional talents were used), brave locations (flooded warehouses, military beaches, old sport clubs, tiny apartments, harbors), non standard equipment setups (16mm camera combined with anamorphic lenses) original music remixed for the film, non-commercial editing and extensive length of the spot. This was only possible with the production streamlining all the communication process and an ocean of decisions to be made by the director, creative and a conservative client.