| Title | POINT OF VIEW |
| Brand | SEAT |
| Product/Service | SEAT ATECA |
| Category |
A04. Production Design / Art Direction |
|
Entrant
|
SUNSHINE AND SAUSAGES Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
SUNSHINE AND SAUSAGES Amsterdam, THE NETHERLANDS
|
|
Media Placement
|
MEDIACOM Amsterdam, THE NETHERLANDS
|
|
Production
|
THEBOARDROOM Amsterdam, THE NETHERLANDS
|
|
Production 2
|
MADE.FOR.DIGITAL Amsterdam, THE NETHERLANDS
|
|
Additional Company
|
SEAT NEDERLAND Leusden, THE NETHERLANDS
|
Credits
| Lennard Freij |
Sunshine and Sausages |
Senior Art Director |
| Paul van Vliet |
Sunshine and Sausages |
Senior Copywriter |
| Jeroen Huisman |
Sunshine and Sausages |
Strategy Director |
| Judith van Vliet |
Sunshine and Sausages |
Account Director |
| Nick van Kuijk |
Sunshine and Sausages |
Project Manager |
| Sophie Hendriks |
Sunshine and Sausages |
RTV Producer |
| Patrick Louwerse |
TheBoardRoom |
Director |
| Ellen van Leeuwen |
SEAT Nederland |
Teammanager Marketing & Communication |
| Onno Wittenberg |
SEAT Nederland |
Manager Marketing & Communication |
| Michael Dekker |
SEAT Nederland |
Online Marketeer |
Brief Explanation
We see how a car is placed inside a dark space, while city landscapes are being projected onto its body. The space is scarcely lit, smoke covers the floor, and a visual game of light and dark and colorful projections comes into play. The sound design emphasizes an atmospere of suggestion and suspense. One by one, three protagonists are subtly introduced to the viewer, while in voiceover they reflect on the sweet spot between their professional perspective on the city and the appearance of this car. By the end, all three characters are seated behind the wheel, yet visualized as if in a dream. Then, a title page reveils the brand and a CTA: THE ALL NEW SEAT ATECA. DISCOVER A DIFFERENT PERSPECTIVE.