Title	THE MONTBLANC STORY
Brand	MONTBLANC INTERNATIONAL
Product/Service	MONTBLANC
Category	A12. Achievement in Production
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY
Production	CZAR Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends	Chief Creative Officer
Robert Krause	Scholz & Friends	Managing Creative Director
Jörg Waschescio	Scholz & Friends	Creative Director
Felix John	Scholz & Friends	Copywriter
Daniel Ackermann	Scholz & Friends	Account Manager
Nina Catharina Stegmann	Scholz & Friends	Account Manager
Janice Kretschmer	Scholz & Friends	Account Manager
Kirsten Rendtel	Scholz & Friends	Art Buyer
Nele Siegl	Scholz & Friends	Agency Producer
Daniel Klessig	Scholz & Friends	Agency Producer
Kristin Ammon	Scholz & Friends	Agency Producer
Andreas Nilsson	CZAR Film	Director
Jallo Faber	CZAR Film	Cinematographer
Ben Campbell	CZAR Film	Editor
Peter Hayo	Perky Park Music	Musician
Thorne Mutert	CZAR Film	Executive Producer
Rahel Klemperer	CZAR Film	Producer
Peter Grant	n/a	Production Designer
Silke Faber	n/a	Stylist
Karsten Jacobsen	n/a	Steadicam Operator

Brief Explanation

To celebrate Montblanc’s 110th anniversary brand ambassador Hugh Jackman takes a walk back in time in a theatrical film set to revisit a few of the brand’s pioneering milestones. He meets the maison’s founding fathers, world leaders such as JFK, visionary writers, and cunning spies and inspires today’s forward thinking minds to unleash the pioneers in themselves.

Results

How to shot a Hollywood-style film for a luxury brand with Hugh Jackman available for only 5 hours and a budget less than 400,000 Euro? The set designer created a “One location-production design” as a full circle of sets with every set connecting to the next. This saved time (no company move at the shooting day!) and money and allowed to tell the story like a fluent journey with as little editing as possible. Additionally the entire studio had to be prelighted, there was a full day rehearse with a double to make most efficient use of Mr. Jackman’s time. Light changes during setups as well as SFX moments, extras (dancers or harbour people) needed to be rehearsed and planned in a way that you could reset to number 1 in a minute to get a 2nd and 3rd take with Hugh Jackman without waiting.