| Title | THE TUTORIAL |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A09. Sound Design |
|
Entrant
|
GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
MJZ LONDON, UNITED KINGDOM
|
|
Production 2
|
WHITEHOUSE POST London, UNITED KINGDOM
|
|
Production 3
|
MPC CCREATIVE London, UNITED KINGDOM
|
Credits
| Bruno Bertelli |
Publicis WW / Publicis Italy |
CEO & ECD Publicis Italy & Global Chief Creative Officer Publicis WW |
| Cristiana Boccassini |
Publicis Italy |
Executive Creative Director |
| Luca Cinquepalmi |
Publicis Milano |
Executive Creative Director |
| Marco Venturelli |
Publicis Milano |
Executive Creative Director |
| Francesco Epifani |
Publicis Italy |
Associate Creative Director / Art Director |
| Paolo Bartalucci |
Publicis Italy |
Associate Creative Director / Copywriter |
| Silvia Cattaneo |
Publicis Italy |
Head of TV |
| Helen Kenny |
MJZ |
Executive Producer |
| Karen O’Brian |
MJZ |
Producer |
| Nicolai Fuglsig |
MJZ |
Director |
| Kasper Tuxen |
MJZ |
Director Of Photography |
| John Smith |
Whitehouse Post Productions |
Editor |
| Joe Walton |
Whitehouse Post Productions |
Assistant Editor |
| Bill Mcnamara |
MPC London |
VFX Supervisor |
| David Filipe |
MPC London |
VFX Artist |
| Dan Benjamin |
MPC London |
VFX Artist |
| Andrew Roberts |
MPC London |
VFX Artist |
| Matt Jackson |
MPC London |
VFX Artist |
| Greg McKneally |
MPC London |
CG Lead |
| Charles Downham |
MPC London |
CG Artist |
| Dafydd Upsdell |
MPC London |
VFX Producer |
Brief Explanation
The Tutorial tells the story of a meeting between one of Formula 1’s most famous drivers – David Coulthard - and a newbie, intercut with an intense action journey. Coulthard‘s takes the newbie on a journey explaining that Formula 1 is not just about constant challenges and thrills for the drivers but also immense fun for the non-drivers. A succession of scenes, from adrenalin fuelled pit stops to glamorous yacht parties build the story until it’s revealed that the newbie’s journey was just a dream. The duo never really left the VIP bar where they met, the newbie was just entranced and transported by Coulthard’s incredible description of the Formula 1 world. We end on Coulthard outsmarting the Heineken Guy by taking his two bottles – the last of the entire party – and we understand that his epic storytelling was simply a distraction.