Title	THE CANVAS
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	A09. Sound Design
Entrant	GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	MPC CCREATIVE London, UNITED KINGDOM
Production 2	TRAKTOR Santa Monica, USA

Name	Company	Position
Bruno Bertelli	Publicis Italy	CEO / Executive Creative Director
Cristiana Boccassini	Publicis Italy	Executive Creative Director
Luca Cinquepalmi	Publicis Italy	Executive Creative Director
Marco Venturelli	Publicis Italy	Executive Creative Director
Emanuele Viora	Publicis Italy	Associate Creative Director
Simone Di Laus	Publicis Italy	Art Director
Mariella Maiorano	Publicis Italy	Producer
Phil Whalley	MPC London	Producer
Bill Mcnamara	MPC London	VFX Supervisor
Michael Gregory	MPC London	VFX Supervisor
Amir Bazazi	MPC London	CG Supervisor
Jean-Clement Soret	MPC London	Colourist
Matthew Campbell	MPC London	Motion Design
Raja Sehgal	Grand Central Recording Studios	Director of Sound
Traktor	Traktor	Director
Jay Shapiro	Traktor	Producer
Andy McGraw	Stitch Editing	Editor

Brief Explanation

It’s the early hours of the morning and three friends are turfed out of a bar onto the street, each with a Heineken in hand. They investigate an abandoned garage where they discover a super-magnet which sucks in all metals – including their beer bottle tops – which gives them an idea. As a party mood develops, they are joined in the garage – now converted into a makeshift bar – by friends and neighbours. The street has been transformed with other pop-up restaurants and businesses. The friends have shaped their city, Heineken has opened up their world.