Title	VOLKSWAGEN PASSAT ALLTRACK
Brand	VOLKSWAGEN
Product/Service	VOLKSWAGEN PASSAT ALLTRACK
Category	A04. Production Design / Art Direction
Entrant	C3 CREATIVE CODE AND CONTENT Berlin, GERMANY
Idea Creation	C3 CREATIVE CODE AND CONTENT Berlin, GERMANY
Production	C3 CREATIVE CODE AND CONTENT Berlin, GERMANY

Name	Company	Position
Dirk Soldner	C3 Creative Code and Content GmbH	Creative Director

Brief Explanation

The film tells the story of fixed-gear bike riders on their trip through the mountains. Simultaneously it is positioning the Volkswagen Passat Alltrack and highlights its qualities through tangible and life-affirming emotions. The film shows a mix of different perspectives: the driving car, the drivers point of view, people riding their bikes and impressions of beautiful, unspoilt landscapes. The combination of authentic people with visually strong pictures and a story line that is inspired by the poem „There is a pleasure in the pathless woods“ by George Gordon Byron (1788 – 1824), express the central theme: A global and profound connection to nature.