| Title | LOTUS EDEN HAZARD |
| Brand | LOTUS BAKERIES |
| Product/Service | LOTUS |
| Category |
A03. Casting |
|
Entrant
|
CZAR Brussels, BELGIUM
|
|
Idea Creation
|
TBWA\BELGIUM Brussels, BELGIUM
|
|
Production
|
CZAR Brussels, BELGIUM
|
Credits
| Joe Vanhoutteghem |
Czar |
Director |
| Jeroen Bostoen |
TBWA |
Creative Director |
| Frederick Morel |
TBWA |
Copywriter |
| Lore Desmet |
Sake |
Tv Producer |
| Mieke Vandewalle |
Sake |
Tv Producer |
| Eurydice Gysel |
CZAR |
Executive producer |
| Nele Carlier |
CZAR |
Producer |
| Lieven Van Baelen |
CZAR |
Director of Photography |
Brief Explanation
Lotus challenges Eden Hazard to demonstrate the perfect kick by hitting a target surrounded by thousands of coffee cups. The goal is to hit the target, after which a Lotus Biscoff will fall onto a saucer with a fresh cup of coffee.
The client choose to work with Eden Hazard but we decided to follow him from his home to the studio where we had a fake crew to film him. In this commercial we ask him to act in the image instead of just playing football.