TACKLE HOMELESSNESS

TitleTACKLE HOMELESSNESS
BrandTHREE MOBILE
Product/ServiceTELECOMMUNICATIONS
Category A06. Editing
Entrant SCREEN SCENE Dublin, IRELAND
Idea Creation BOYS AND GIRLS DUBLIN, IRELAND
Media Placement BOYS AND GIRLS DUBLIN, IRELAND
Production PULL THE TRIGGER Dublin, IRELAND
Credits
Name Company Position
Rory Hamilton Boys and Girls Creative director
John Kilkenny Boys and Girls Art Director
Kris Clarkin & Rachel Carey Boys and Girls Copywriters
Derek Doyle Boys and Girls Agency Producer
Richie Smyth Pull The Trigger Director
Max Brady Pull The Trigger Executive Producer

Brief Explanation

Aiming to raise money for Focus Ireland’s Tackle Homelessness campaign, this stirring three minute film aired during RTE’S Six Nations coverage in February 2016. Made in association with team sponsors Three Ireland, the moving film shows various members of Ireland’s homeless community recite the words of Ireland’s Call, with help from Jonathan Sexton and RTÉ commentator Ryle Nugent. Directed by Richie Smith, and Produced by Max Brady for Pull The Trigger, the spot was created by Boys and Girls, where Derek Doyle was the Agency Producer. Edited by Juniper Calder here at Screen Scene; Allen Sillery was the Flame artist, Donal O’Kane supplied the Grade, and Sinead Bagnall was the Post producer.