MOMONDO - THE DNA JOURNEY
| Title | MOMONDO - THE DNA JOURNEY |
| Brand | MOMONDO |
| Product/Service | ONLINE TRAVEL AGENT |
| Category |
A01. Direction |
|
Entrant
|
BACON Copenhagen, DENMARK
|
|
Idea Creation
|
& CO. Copenhagen, DENMARK
|
|
Media Placement
|
& CO. Copenhagen, DENMARK
|
|
Production
|
BACON Copenhagen, DENMARK
|
Credits
| Arlette Walsøe |
&CO |
Agency Producer |
| Robert Cerkez |
&CO |
Creative Director |
| Tue Rossel & James Godfrey |
&CO |
Copywriters |
| Magnus Jønck |
&CO |
Photographer |
| Bacon CPH |
Bacon CPH |
Production Company |
| Jeppe Rønde |
Bacon |
Director |
| Mette Jermiin |
Bacon |
Executive Poducer |
| Simon Borch |
Bacon |
Editor |
| Kevin Koch |
Bacon |
Sound designer |
| Bacon X |
Bacon |
Post & VFX |
| &CO |
&CO |
Agency |
Brief Explanation
In The DNA Journey we invite people from all around the world to a personal talk about nationality – on how they see themselves and how they see others. Each talk has its own share of pride, problems and prejudice.
We also ask them to spit in a tube. This small sample of saliva is enough to make a DNA test that maps out a person’s genetic ancestry over the last 500-2000 years. That is, the test can tell us which geographic areas their ancestors came from.
We then ask each person to reflect on the – often surprising – results. It forces a lot of people to rethink who they really are and realize that they have more in common with the world than they thought.