Title	MOMONDO - THE DNA JOURNEY
Brand	MOMONDO
Product/Service	ONLINE TRAVEL AGENT
Category	A03. Casting
Entrant	BACON Copenhagen, DENMARK
Idea Creation	& CO. Copenhagen, DENMARK
Media Placement	& CO. Copenhagen, DENMARK
Production	BACON Copenhagen, DENMARK

Name	Company	Position
Arlette Walsøe	&CO	Agency Producer
Robert Cerkez	&CO	Creative Director
Tue Rossel & James Godfrey	&CO	Copywriters
Magnus Jønck	&CO	Photographer
Bacon CPH	Bacon CPH	Production Company
Jeppe Rønde	Bacon	Director
Mette Jermiin	Bacon	Executive Poducer
Simon Borch	Bacon	Editor
Kevin Koch	Bacon	Sound designer
Bacon X	Bacon	Post & VFX
&CO	&CO	Agency

Brief Explanation

In The DNA Journey we invite people from all around the world to a personal talk about nationality – on how they see themselves and how they see others. Each talk has its own share of pride, problems and prejudice. We also ask them to spit in a tube. This small sample of saliva is enough to make a DNA test that maps out a person’s genetic ancestry over the last 500-2000 years. That is, the test can tell us which geographic areas their ancestors came from. We then ask each person to reflect on the – often surprising – results. It forces a lot of people to rethink who they really are and realize that they have more in common with the world than they thought.