| Title | THE MAN ON THE MOON |
| Brand | JOHN LEWIS |
| Product/Service | JOHN LEWIS |
| Category |
A12. Achievement in Production |
|
Entrant
|
ADAM&EVEDDB London, UNITED KINGDOM
|
|
Idea Creation
|
ADAM&EVEDDB London, UNITED KINGDOM
|
|
Media Placement
|
MANNING GOTTLIEB OMD London, UNITED KINGDOM
|
|
Production
|
SOMESUCH London, UNITED KINGDOM
|
|
Production 2
|
THE MILL London, UNITED KINGDOM
|
|
Additional Company
|
CAIN & ABEL London, UNITED KINGDOM
|
|
Additional Company 2
|
KING HENRY London, UNITED KINGDOM
|
|
Additional Company 3
|
LELAND MUSIC London, UNITED KINGDOM
|
Credits
| Ben Priest |
adam&eveDDB |
Chief Creative Officer |
| Ben Tollett |
adam&eveDDB |
Executive Creative Director |
| Richard Brim |
adam&eveDDB |
Executive Creative Director |
| Tammy Einav |
adam&eveDDB |
Managing Director |
| Craig Inglis |
John Lewis |
Customer Director |
| Rachel Swift |
John Lewis |
Marketing Manager |
| Miles Carter |
adam&eveDDB |
Creative |
| Sophie Knox |
adam&eveDDB |
Creative |
| Caroline Grayson |
adam&eveDDB |
Account Director |
| Miranda Hipwell |
adam&eveDDB |
Business Director |
| Till Diestel |
adam&eveDDB |
Interactive Creative Director |
| David Golding |
adam&eveDDB |
Founder, CSO |
| James Parnum |
Manning Gotlieb OMD |
Media Planner |
| Tim Pearson |
Manning Gotlieb OMD |
CEO |
| Clare Peters |
Manning Gotlieb OMD |
Senior New Business Manager |
| Ric Roberts |
Manning Gotlieb OMD |
Account Director |
| Lucie Georgeson |
adam&eveDDB |
Agency Producer |
| Brittany Littlewood |
adam&eveDDB |
Agency Assistant Producer |
| Kim Gehrig |
Somesuch |
Director |
| Lee Groombridge |
Somesuch |
Producer |
| Andre Chemetoff |
Somesuch |
Cinematographer/D.O.P |
| Tom Lindsay |
Trim |
Editor |
| Hitesh Patel |
The Mill |
VFX Shoot Supervisor |
| Jonathan Wesley |
The Mill |
VFX Shoot Supervisor and Lead 2D Artist |
| Mike Chapman |
The Mill |
Lead 3D Artist |
| Aurelien Ronceray |
The Mill |
Lead Digital Matte Painter |
| Abi Leland, Ed Baille |
Leland Music |
Music Supervisors |
| Cave Ellson |
adam&eveDDB |
Agency Executive Producer |
| Gemma Humphries, George Reid |
The Mill |
Post Producers |
Brief Explanation
This ad tells the story of a young girl trying to send a message to the Man on the Moon, set to Oasis track ‘Half the World Away’ covered by Aurora. The campaign uses Augmented Reality to digitally enhance the story and includes a partnership with Age UK.
Results
The production challenges that we faced when filming Man on the Moon were largely because we were attempting to re-create the Moon’s surface within a studio environment. The SFX supervisor created a ‘secret recipe’ for the moon dust and used 10 tonnes of Bentonite clay and 100 kilos of pumice stone when creating the moon’s surface. The set build took place over three weeks with a team of 35 people. Our art department and production designer were award winning members of the team who had worked on films such as The Martian, Prometheus, Star Wars, etc
We needed an extremely large studio which could guarantee exclusive privacy so that the idea was not leaked to the media and so we filmed at Warner Bros Studios who are familiar with producing highly sensitive feature films. The studios are especially famous for the Harry Potter movies.