SMART "MOST OPEN TEST DRIVE"
| Title | SMART "MOST OPEN TEST DRIVE" |
| Brand | DAIMLER AG, SMART |
| Product/Service | SMART FORTWO CABRIO 453 |
| Category |
A12. Achievement in Production |
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Entrant
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BBDO GROUP GERMANY Berlin, GERMANY
|
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Idea Creation
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BBDO GROUP GERMANY Berlin, GERMANY
|
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Production
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MARKENFILM CROSSING Hamburg, GERMANY
|
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Additional Company
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BBDO LIVE Düsseldorf, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Jan Harbeck |
BBDO Berlin GmbH |
Creative Managing Director |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| David Missing, Fedja Kehl |
BBDO Berlin GmbH |
Creative Director |
| Shelley Lui |
BBDO Berlin GmbH |
Art Director |
| Kyra Nenz, Julian Stölting |
BBDO Berlin GmbH |
Copywriter / Script |
| Jan Hendrik Oelckers |
BBDO Berlin GmbH |
Group Account Director |
| Lindsay Jönsson |
BBDO Berlin GmbH |
Account Director |
| Sonja Ruschke |
BBDO Berlin GmbH |
Account Manager |
| Stefan Bader, Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Oliver Hack, Alexander Husche |
Markenfilm Crossing |
Producer |
| - |
ARRI Mitte, CraftWork |
Post Production Company |
| Julia Dobler |
ARRI Mitte |
Producer |
| - |
Nordmeister |
Music/Sound Design |
| Malte Hagemeister, Kristian Nord |
- |
Composer |
| - |
Studio Funk Berlin |
Audio Production House |
| Julian Maßmann |
Studio Funk Berlin |
Sound Engineer |
| Uta Wittchen, Nicole Leibner |
Studio Funk Berlin |
Producer |
| Kai Sehr |
c/o Markenfilm Crossing |
Director |
| Björn Knechtel |
c/o Markenfilm Crossing |
Director of Photography |
| Sven Duncker |
- |
Editor |
| Martin Poggenclaas, the makery |
- |
Visual Effects |
| - |
Orange Films Cape Town |
Setting |
| - |
Deep Blue, Orange Films Cape Town |
Casting |
Brief Explanation
In the film we see different contestants facing the “Most Open Test Drive”. The challenge: the test drivers have to be as radically open as the new smart fortwo cabrio. Connected to a lie detector, the driver has to answer questions in the face of hers or his best friends, beloved ones or family members. Only those who answer these questions openly and honestly have a chance to win because once a lie is exposed by the lie detector, the roof closes and the test drive is over.
Results
We custom built a smart cabrio and made it into the first driving lie detector machine. After weeks of testing, crafting and programming, the car was able to autonomously detect lies and close its roof when the case occurred. The lie detector was a fully functional device that measured the heart rate, breathing rate, skin resistance and anaerobic contraction. A psychological expert supervised the results by helping to read the machine, because each individual reacts in different measurements for a lie. With the casting we faced the challenge of finding real couples, real best friends and real families, who wouldn´t shy away from any daring questions and whose good friendship/bond wouldn’t be compromised by a small embarrassment.
The challenge was to combine a highly ambitious technical event with a real human experience, without one dominating the other, thus achieving an entertaining piece of branded content.