| Title | VOLVIC - THE ERUPTION |
| Brand | VOLVIC |
| Product/Service | VOLVIC WATER |
| Category |
A08. Use of Licensed or Adapted Music |
|
Entrant
|
SUPERPITCH Paris, FRANCE
|
|
Idea Creation
|
SUPERPITCH Paris, FRANCE
|
|
Production
|
SUPERPITCH Paris, FRANCE
|
Credits
| Thomas Couzinier |
SuperPitch & Ray Paris |
CEO |
Brief Explanation
Volvic has launched a new TV ad campaign called ‘Eruption’. The 30-second and 60-second ads tell the story of a young boy fighting his demons on the football pitch and plays on the brand’s association with volcanos.