| Title | SMART "SWEARING KIDS" |
| Brand | DAIMLER AG, MBD, SMART |
| Product/Service | SMART FORFOUR |
| Category |
A03. Casting |
|
Entrant
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Production
|
ANORAK Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Jan Harbeck |
BBDO Berlin GmbH |
Creative Managing Director |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner, Jan Harbeck, Ton Hollander |
BBDO Berlin GmbH |
Executive Creative Director |
| Lukas Liske |
BBDO Berlin GmbH |
Creative Director / Copywriter |
| Daniel Schweizer |
BBDO Berlin GmbH |
Creative Director / Art Director |
| Dirk Spakowski |
BBDO Berlin GmbH |
Managing Director |
| Sebastian Schlosser, Jan Hendrik Oelckers |
BBDO Berlin GmbH |
Client Service Director |
| Lindsay Jönsson |
BBDO Berlin GmbH |
Account Manager |
| Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Catherine Baikousis |
Anorak Filmproduction GmbH |
Producer |
| - |
Slaughterhouse GmbH |
Post Production Company |
| Christian Wegehenkel, Eva Klaiber |
Slaughterhouse GmbH |
Producer |
| - |
MOKOH Music |
Music / Sound Design |
| Jonas Knopf, Stephan Moritz |
MOKOH Music |
Composer |
| - |
Studio Funk |
Audio Production House |
| Uta Wittchen |
Studio Funk |
Producer |
| André König |
Studio Funk |
Sound Engineer |
| Steve Miller |
c/o Anorak |
Director |
| Bryan Newman |
c/o Anorak |
Director of Photography |
| Jan-Fabian Klein, Benjamin Entrup |
- |
Editor |
| Jill Pallad |
- |
Styling |
| Holbrook Hays |
- |
Setting |
| - |
Telsey & Co |
Casting |
Brief Explanation
Nowhere do people swear as much as in everyday city traffic. In our TV commercial we show the effect: swearing kids that learned from their swearing parents. The message: When you drive the wrong car, you teach the wrong words. The solution: with the smart forfour, the smart among the fourseaters, young families ride more relaxed through the city.
The casting for smart "Swearing Kids“ was very likely the most funny one in our careers. We literally casted children who would swear passionately, telling them this was the ONLY time they were allowed to say such words and that it was a big exception. Interestingly, just like adults, not every kid has a talent to swear. But we are happy to have found a bunch of kids who really nailed it in the end.