| Title | "FACEBOOK" |
| Brand | DAIMLER AG, SMART |
| Product/Service | SMART FORTWO CABRIO |
| Category |
A01. Direction |
|
Entrant
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Idea Creation
|
BBDO GROUP GERMANY Berlin, GERMANY
|
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Jan Harbeck |
BBDO Berlin GmbH |
Creative Managing Director |
| Ton Hollander |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| David Missing |
BBDO Berlin GmbH |
Creative Director |
| Shelley Lui, Angelo Maia |
BBDO Berlin GmbH |
Art Director |
| Kyra Nenz, Julian Stölting |
BBDO Berlin GmbH |
Copywriter |
| Jan Hendrik Oelckers |
BBDO Berlin GmbH |
Group Account Director |
| Lindsay Jönsson |
BBDO Berlin GmbH |
Account Director |
| Sonja Ruschke |
BBDO Berlin GmbH |
Account Manager |
| Silke Rochow |
BBDO Berlin GmbH |
Agency Producer |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Jule Everts, Oliver Marquardt |
Bigfish Filmproduktion GmbH |
Producer |
| - |
Candy Mountain GmbH |
Post Production Company |
| Helge Wallrodt |
Candy Mountain GmbH |
Producer |
| - |
Audioforce GmbH, Berlin |
Music / Sound Design |
| Jonathan Lennerbrant |
- |
Composer |
| - |
Studio Funk GmbH & Co.KG |
Audio Production House |
| Uta Wittchen |
Studio Funk |
Producer |
| Nima Gholiagha |
Studio Funk |
Sound Engineer |
| Matt Aselton |
c/o Bigfish |
Director |
| Corey Walter |
c/o Bigfish |
Director of Photography |
| Marty Schenk |
- |
Editor |
| Carolina Oclander |
- |
Make up Artist |
| Abril Bellati |
- |
Styling |
| Natalia Grosso |
- |
Setting |
| - |
Jacob Klempner Spot Casting |
Casting |
Brief Explanation
The new smart fortwo cabrio is the "radically open version" of the urban icon. In the two TVCs the great feeling of opening up the roof also leads the passengers to feel free enough to finally open up and be radically open and painfully honest towards their co-drivers. One of the films shows a first date that gets pretty akward when the woman spits out her very precise life plans regarding their future relationship. The other film is about a teenage girl whos father confesses his activities on her facebook account and breaks his intimate knowledge about her personal life to his shocked daughter.
Execution
The challenge for the director was to create a natural connection between the opening of the roof and the opening of the car.