Title	SENSE THE FLAVOURS
Brand	ARLA
Product/Service	ARLA ESSENS
Category	A04. Production Design / Art Direction
Entrant	VICE MEDIA DENMARK Copenhagen, DENMARK
Idea Creation	VICE MEDIA DENMARK Copenhagen, DENMARK
Production	VICE MEDIA DENMARK Copenhagen, DENMARK

Name	Company	Position
Sara Samsøe	VIRTUE WORLDWIDE - VICE Media Scandinavia	Producer
Morten Grubak	VIRTUE WORLDWIDE - VICE Media Scandinavia	Associate Creative Director
Magnus Breum	VIRTUE WORLDWIDE - VICE Media Scandinavia	Copywriter
Emil Asmussen	VIRTUE WORLDWIDE - VICE Media Scandinavia	Copywriter
Jasper Spanning	VIRTUE WORLDWIDE - VICE Media Scandinavia	DOP
Victor Knötzel	VIRTUE WORLDWIDE - VICE Media Scandinavia	DOP
Ryan Løkken	VIRTUE WORLDWIDE - VICE Media Scandinavia	Video Editor
Christina König	VIRTUE WORLDWIDE - VICE Media Scandinavia	Project Manager
Ali R. Berri	VIRTUE WORLDWIDE - VICE Media Scandinavia	Account Director
Victor Knötzel	VIRTUE WORLDWIDE - VICE Media Scandinavia	Grader
Morten Grubak	VIRTUE WORLDWIDE - VICE Media Scandinavia	Associate Creative Director
Simon Jørgensen	VIRTUE WORLDWIDE - VICE Media Scandinavia	Sound Engineer
Henrik Lindstrand	VIRTUE WORLDWIDE - VICE Media Scandinavia	Music Composer
Kasper Nyman	VIRTUE WORLDWIDE - VICE Media Scandinavia	Illustrator
Mikael Kort	VIRTUE WORLDWIDE - VICE Media Scandinavia	Grip
Martin Riello	VIRTUE WORLDWIDE - VICE Media Scandinavia	Gaffer
Frederik Andersen	VIRTUE WORLDWIDE - VICE Media Scandinavia	CEO

Brief Explanation

We wanted to create a mystical atmosphere around our hypnosis concept. To make our storyline and dramaturgy even more spectacular, we shot the film in anamorphic scope with a smokey look and added a warm color grading. The film is not fully scripted and reactions are real.