PITER BY BUSHE BAKERY: I'M STILL ALIVE!
| Title | PITER BY BUSHE BAKERY: I'M STILL ALIVE! |
| Brand | BUSHE |
| Product/Service | "A TRUE SAINT PETERSBURG" BY BUSHE BAKERY CHAIN |
| Category |
A03. Casting |
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Entrant
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RED PEPPER FILM Moscow, RUSSIA
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Idea Creation
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RED PEPPER FILM Moscow, RUSSIA
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Idea Creation 2
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RED PEPPER Ekaterinburg, RUSSIA
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Idea Creation 3
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VGNC New York, USA
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Idea Creation 4
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BUSHE Piter, RUSSIA
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Media Placement
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BUSHE Piter, RUSSIA
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PR
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RED PEPPER Ekaterinburg, RUSSIA
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PR 2
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BUSHE Piter, RUSSIA
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Production
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RED PEPPER FILM Moscow, RUSSIA
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Production 2
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VGNC New York, USA
|
Credits
| Danil Golovanov |
Red Pepper Film |
Creative Producer |
| Alexey Sobolev |
VGNC |
Creative Director |
| Roman Pevzner |
Bushe |
CEO |
| Pavel Buryak |
VGNC |
Director's assistant |
| Anna Gavrilova |
Bushe |
Creative Director |
| Evgeniy Gurbenko |
VGNC |
Camera Man |
| Oleg Lega |
Bushe |
Owner |
| Katya Nefeld |
VGNC |
Producer |
| Yana Shmailova |
Red Pepper Film |
Producer |
| Anna Soboleva |
VGNC |
Producer |
| Mika Koroteev |
VGNC |
Director |
| Mika Koroteev |
VGNC |
Director |
| Ivan Sosnin |
Red Pepper Creative |
Creative Director |
| Masha Demidova |
Red Pepper Film |
Chief Officer |
| Julia Uzkikh |
Red Pepper Film |
Art Director |
| Julia Uzkikh |
Red Pepper Film |
Art Director |
| Polina Kondretieva |
Red Pepper Film |
New Business & Public Relations |
| Phill Lee |
VGNC |
Camera Man |
| Alexander Cherniy |
VGNC |
Editing Director |
| Alexander Legostaev |
VGNC |
Editing Director |
| Nikita Harissov |
Red Pepper Creative |
Copywriter |
| Dmitry Fathiev-Dolohov |
Red Pepper Creative |
Designer |
Brief Explanation
The life of a street musician Slava abruptly changes when his parents decide to send him to a nursing home.
We worked with the embodiment of St. Petersburg’s underground music scene – Oleg Garkusha. He is St. Petersburg’s most beloved and recognizable character. He had his dark times and drinking problem in the past, but after a long struggle managed to come clean. So his personal history is very much in line with his on-screen character.
30 years ago:
http://portal-kultura.ru/upload/medialibrary/4cd/Garkusha_Kult_07_06.jpg
Considering that this whole thing started as a grassroots movement, all the extras are Bushe's customers who were willing to participate. We held auditions in the Bushe's cafes all around the city.