| Title | WORKSHOP |
| Brand | THE STATE TRETYAKOV GALLERY |
| Product/Service | EXHIBITION OF IVAN AIVAZOVSKY. FOR THE 200TH ANNIVERSARY |
| Category |
A12. Achievement in Production |
|
Entrant
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Idea Creation
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
Credits
| Anastasia Vuchetich |
BBDO Russia Group |
Creative Group Head |
| John Dewey |
BBDO Russia Group |
Interpreter |
| Galina Churak |
The State Tretyakov Gallery |
Exhibition curator |
| Vera Bodunova |
The State Tretyakov Gallery |
Curator assistant |
| Lara Bobkova |
The State Tretyakov Gallery |
Head of Communication department |
| Evgeny Alekseev |
The State Tretyakov Gallery |
Producer |
| Julia Kruchinina |
The State Tretyakov Gallery |
Contract specialist |
| Ilya Stewart |
Hype Production |
Executive producer |
| Murad Osmann |
Hype Production |
Executive producer |
| Julia Samoylova |
Hype Production |
Producer |
| Igor Isakov |
Hype Production |
Director |
| Boris Anisonyan |
BBDO Russia Group |
TV Production Director |
Brief Explanation
The Tretyakov Gallery used video content to announce an exhibition of Ivan Aivazovsky.
The target: making the artist topical for today’s audience, proving that Aivazovsky isn’t mundane or predictable.
We didn’t dwell on his person, but revealed what he means today: the sea vastness is groundbreaking for any contemporary, changing our impression of Aivazovsky.
We convey a new understanding of Aivazovsky’s craftsmanship, helping today’s snobbish audience experience the anguish and epic of the moment the 82-year-old painter passed away while working on a painting.
The video was watched 814,031 times on social networks within a month and a half after being posted
Results
The budget for the video production was limited (at 5,000 dollars), so we decided to apply to students of the Moscow Film School while completely aware of all the risks and assuming full responsibility for the project quality. Young experts from the filming crew managed to visualize a complex poetic concept and shoot a balanced video. The shooting took place in the memorial house of Konstantin Stanislavsky, a great artist and reformer of the Russian theatre. The whole production cycle (from director treatment to the final video editing) was done by young cinematographers under supervision from our creative head and the production studio.
In this way, we brought together the Moscow Film School and experts from the advertising industry. Sharing experience and subtleties of the working process allowed them to create a stunning project.
The video was watched 814,031 times within a month and a half after being posted.