Title	RAPPER
Brand	CENTRAAL BEHEER ACHMEA
Product/Service	INSURANCE
Category	A07. Use of Original Music
Entrant	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Production	IN CASE OF FIRE Amsterdam, THE NETHERLANDS

Name	Company	Position
Joris Kuijpers	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Dylan de Backer	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Ed van Bennekom	DDB & Tribal Worldwide, Amsterdam	Creative Director
Jasper Diks	DDB & Tribal Worldwide, Amsterdam	Creative Director
Yuka Kambayashi	DDB & Tribal Worldwide, Amsterdam	Head of Production
Milo van der Meij	DDB & Tribal Worldwide, Amsterdam	Business Director
Nelly de Wit	DDB & Tribal Worldwide, Amsterdam	Client Producer
Ellen van der Horst	Centraal Beheer Achmea	Advertiser's Supervisor
Peggy Spaapen-du Long	Centraal Beheer Achmea	Advertiser's Supervisor
Edwin Jansen	Centraal Beheer Achmea	Advertiser's Supervisor
Marteyn Roose	Centraal Beheer Achmea	Advertiser's Supervisor
Sven Super	In Case of Fire	Director
Arjan Oosterveer	In Case of Fire	Producer
Philip van Volsem	Philip van Volsem	DOP
Marc Bechtold	Kapsalon	Editor / offline edit
Cris Kos	Massive Music	Sound Design
Cris Kos	Massive Music	Sound Design
Barry Clarke	Captcha	Colour correction / Grading
Tim van Paassen	The Compound	Online edit
Marco Baay	Kaiser Sound Studio	Sound

Brief Explanation

A young rapper from the hood bought a new Bentley with the money he earned with his first hit song. It’s a tricked-out future-proof car with Voice Control that only responds on the voice of the young rapper. This looks awesome, but everything goes wrong once the car radio plays the hit song of the young talented rap artist: the voice control recognizes the words/commands in the song as well.