Title	ROAD TRIP
Brand	H&M
Product/Service	H&M
Category	A01. Direction
Entrant	ADAM&EVEDDB London, UNITED KINGDOM
Idea Creation	ADAM&EVEDDB London, UNITED KINGDOM
Production	SONNY London, UNITED KINGDOM
Additional Company	MARSHALL STREET EDITORS London, UNITED KINGDOM
Additional Company 2	GLASSWORKS London, UNITED KINGDOM
Additional Company 3	FACTORY London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Chief Creative Officer
Ben Tollett	adam&eveDDB	Executive Creative Director
Richard Brim	adam&eveDDB	Executive Creative Director
Patrick McClelland	adam&eveDDB	Creative Director
Tammy Einav	adam&eveDDB	Managing Director
James Rowe	adam&eveDDB	Account Director
Erik Zetterberg	H&M	Creative Director
Daniel Herrmann	H&M	Head of Marketing
Fia Ingman	H&M	Project Manager
Jack Bayley	adam&eveDDB	Agency Producer
Fredrik Bond	Sonny London	Director
Alicia Richards	Sonny London	Producer
Tim Thornton-Allan	Marshall Street Editors	Editor
Matthew Pochettino	Marshall Street Editors	Assistant Editor
Anthony Moore	Factory Studios	Sound Designer
Abi Klimaszewska	Glassworks	Post Producer
Feargal Ballance	adam&eveDDB	Creative Director
Bill Martin, Phil Coulter	Freelance	Sound Composer
Duncan Malcolm	Glassworks	Project Lead 2D
Jordi Bares	Glassworks	Project Lead 3D
Mark Holman-Harris, Alex Pattinson, Tiago Barbosa, Leanne Pletersky, Duncan Horn	Glassworks	2D Artists
Davide Uccellani, Andy Nicholas, Jamie Barty, Omar Sarmiento	Glassworks	3D Artist
Daniel De Vue	Glassworks	Colourist
Lucie Georgeson	adam&eveDDB	Agency Producer

Brief Explanation

our new campaign for H&M's Modern Essentials reunites David Beckham and Kevin Hart. The film, directed by Fredrik Bond of MJZ, follows David and Kevin on the road from Los Angeles to Las Vegas to meet financiers for a new Vegas musical, “I, Beckham The Musical”.

Execution

It was important to capture the heroes of this film – David Beckham and Kevin Hart in a totally natural, authentic and believable way. Following on from ‘Becoming Beckham’, ‘Road Trip’ was shot with a high-end documentary feel. Handheld cameras gave the film a natural aesthetic and added to the idea that we are seeing true moments of authenticity from these two global stars. Rather than sticking to scripted dialogue the director set an intention for the scene and worked through different options and outcomes, to keep the dialogue natural and authentic to each of our heroes. All of this contributes to the idea that we are really on a Road Trip with Kevin and David, and places the clothing at the heart of their bizarre but believable Road Trip.