Title	LAUGHING HORSES
Brand	VOLKSWAGEN
Product/Service	VOLKSWAGEN TIGUAN WITH TRAILER ASSIST
Category	A09. Sound Design
Entrant	GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation	GRABARZ & PARTNER Hamburg, GERMANY
Media Placement	GRABARZ & PARTNER Hamburg, GERMANY
Media Placement 2	MEDIACOM Düsseldorf, GERMANY
Production	CZAR FILM Hamburg, GERMANY
Additional Company	BACON Copenhagen, DENMARK
Additional Company 2	STUDIO FUNK Hamburg, GERMANY

Name	Company	Position
Ralf Heuel	Grabarz & Partner	CCO
Reinhard Patzschke	Grabarz & Partner	CEO
Tobias Ahrens	Grabarz & Partner	Group Head Creative
Matthias Preuß	Grabarz & Partner	Creative Director Art
Jakob Eckstein	Creative Director	Creative Director
Paul von Mühlendahl	Grabarz & Partner	Text
Tobias Lehment	Grabarz & Partner	Art Director
Jan Isterling	Grabarz & Partner	Client Service Director
Jasmin Schaub	Grabarz & Partner	Account Manager
Axel Döpner	Grabarz & Partner	Head of Moving Images
Katja Czok	Grabarz & Partner	Producer
Michael Güntner	Grabarz & Partner	Producer
Lutz Kothe	Volkswagen AG	Marketing Director
Jörn Hartig	Volkswagen AG	Head of Marketing Communication
Henning Teichmann	Volkswagen AG	Advertising Supervisor
Maren Tinney	Volkswagen AG	Advertising Supervisor
Bart Timmer	-	Director
Adam Wallensten	-	Camera
Jan Fincke	Czar Film GmbH	Executive Producer
Niko Maronn	Czar Film GmbH	Producer

Brief Explanation

The film opens on three horses on a field of a horse farm, who are audibly shaken with laughter. They’re actually almost dying of laughter. What’s so funny? A man in his car is desperately trying to back a horsebox trailer into a parking space. The more he tries – and fails – the more horses join in on the laughter. Eventually the driver gives up unnerved. While the horses are still trying to catch their breath, a new car with a horsebox trailer arrives: the new Volkswagen Tiguan. The driver uses the new Trailer Assist feature and steers the trailer right away into the parking space, without any problems. Leaving the horses to watch this yet unseen scenario in complete astonishment.