INFECTED

Bronze Eurobest
TitleINFECTED
BrandAB INBEV
Product/ServiceTOMORROWLAND
Category A04. Production Design / Art Direction
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production CANADA Barcelona, SPAIN
Additional Company TRIM EDITING London, UNITED KINGDOM
Additional Company 2 GLASSWORKS Barcelona, SPAIN
Additional Company 3 WAVE RECORDING STUDIOS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Mark Bernath & Eric Quennoy WIEDEN+KENNEDY Amsterdam Executive Creative Directors
Thierry Albert & Alvaro Sotomayor WIEDEN+KENNEDY Amsterdam Creative Directors
Vasco Vicente WIEDEN+KENNEDY Amsterdam Art Director
Jake Barnes & Evgeny Primachenko WIEDEN+KENNEDY Amsterdam Copywriters
Joe Togneri WIEDEN+KENNEDY Amsterdam Head of Content
Tony Stearns WIEDEN+KENNEDY Amsterdam Executive Producer
Nick Docherty, Tom Gibby WIEDEN+KENNEDY Amsterdam Planners
Kirk Johnsen WIEDEN+KENNEDY Amsterdam Group Account Director
Janna Harrington WIEDEN+KENNEDY Amsterdam Project Manager
CANADA CANADA Director
Daniel Voldheim CANADA Director of Photography
Elías M. Félix CANADA DOP (2nd Unit)
Dani Molina CANADA Production Manager
César Martínez CANADA Art Director
Hannah Edwards & Cris Quer CANADA Stylists
Javier Ceferino CANADA Make Up & Hair
Nasa FX CANADA Practical FX
Manson CANADA Animation
Dominic Leung & Elise Butt TRIM Editors
Javier Verdugo & Carlos Cortés, Kiko Navarro, José Luis Estefanía, Alba Ribera, Santi Muñoz, Marco Rossi, Andrea Giordano, Leire Martin, Simon Glass, Konstantinos Pontikid GLASSWORKS BARCELONA 3D Lead & 3D Team
David Gomez GLASSWORKS BARCELONA Lead Flame
Daniel de Vue & Matt Hare GLASSWORKS BARCELONA Colorists
Mike Gomez, Dani Granado, Joan Amat GLASSWORKS BARCELONA VFX Supervision
Joan Amat GLASSWORKS BARCELONA EP/Head of Production
Mikel Gomez, Alex Blasco, Ruben Llusia, David Martinez, Dani Granados GLASSWORKS BARCELONA 2D Team
Alex Nicholls-Lee WAVE STUDIOS AMSTERDAM Sound Design & Mix
Tiësto & JAUZ / Infected Tiësto & JAUZ Artist / Title
Ricardo Dias AB InBev Global VP, Consumer Connections
Lara Krug AB InBev Global Director, Experiential
Wes Young WIEDEN+KENNEDY Amsterdam Communications Planner
Jonah Dolan WIEDEN+KENNEDY Amsterdam Account Director
Ben Prout WIEDEN+KENNEDY Amsterdam Account Manager
Michael Graves WIEDEN+KENNEDY Amsterdam Business Affairs
Nacho Piñar CANADA Production Manager (2nd Unit)
Oscar Romagosa CANADA MD/EP
Marta Argullós CANADA vEP Barcelona
Miguel Patricio AB InBev Chief Marketing Officer
Talita Andrade AB InBev Global Head of Music
Belen Palos GLASSWORKS BARCELONA Producer

Brief Explanation

To celebrate AB InBev’s exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, we created a bombastic EDM single and an equally bananas music video. One where the music infects those who hear it, transforming them into colorful furry creatures who eventually take over the world. Creatures who only want to dance, be their better, furrier selves, and infect the rest of the world with the vibe of Tomorrowland.   Inspired by the inherently infectious music of Tomorrowland we worked with iconic Dutch DJ and producer, Tiësto, and LA producer and DJ, JAUZ, to create the single – ‘Infected’. And brought the song to life in the 3-minute music video, which follows the furry infection as it spirals out of the festival into an international party epidemic.