Title	THE CHEESE
Brand	KLARNA
	2 of 3 Campaign
Product/Service	KLARNA - SMOOOTH ONLINE PAYMENTS
Category	A04. Production Design / Art Direction
Entrant	DDB STOCKHOLM, SWEDEN
Idea Creation	DDB STOCKHOLM, SWEDEN
Media Placement	OMD Stockholm, SWEDEN
Production	MJZ LONDON, UNITED KINGDOM
Production 2	GLASSWORKS Amsterdam, THE NETHERLANDS

Name	Company	Position
Olle Langseth	DDB Stockholm	Creative Director
Tove Langseth	DDB Stockholm	Creative Director
Martin Lundgren	DDB Stockholm	Copywriter
Tomas Granath	DDB Stockholm	Art Director
Frida Siversen-Ljung	DDB Stockholm	Copywriter
Viktor Arve	DDB Stockholm	Art Director
Jacob Sandström	DDB Stockholm	Business Director
Linda Bryttmar	DDB Stockholm	Account manager
Mattias Bengtsson	DDB House	Producer
Patrick Emt	DDB Stockholm	Graphic Designer
The Perlorian Bros	MJZ	Creative Director
Redpipe	Redpipe	Sound design
Michael Hayes	Soho Voices	Voice over
Lukas Thuvesson	DDB House	Post-production online
Martin Wassborn	Klarna	Director Brand & B2C marketing
Sebastian Siemiatkowski	Klarna	CMO
Nina Siemiatkowski	Klarna	Assistant project leader
Yann Gorriz	MJZ	Producer
Helen Kenny	MJZ	Executive Producer
Carl Hultgren	OMD	Client Director
Jesper Cederäng	OMD	Video Director

Brief Explanation

The Cheese. We see a close up on a cheese in a nice kitchen. A hand comes in with a cheese slider and starts to plane the cheese. A perfect bit of cut cheese appears in the slider and starts curling up in a flawless spiral. But the weird thing is that it doesn’t seem to be an end to the cheese. The hand just keeps sliding and the cheese keeps curling up in this perfect spiral that grows bigger and bigger, decimetre by decimetre, meter by meter. Its really a fascinating scenery in front of our eyes. It just keeps going and going, still with a perfectly cut cheese. It’s a feeling everybody can relate to in a way, when something is just… smoooth. That’s when we cut to pack. Text: SMOOOTH. Klarna. Smoooth online Payments