Title	FUELLED BY SOUND: THE NEW POLO BEATS FEAT. ALFRED BANKS_
Brand	VOLKSWAGEN
Product/Service	VOLKSWAGEN
Category	A09. Sound Design
Entrant	GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation	GRABARZ & PARTNER Hamburg, GERMANY
Media Placement	MEDIACOM Düsseldorf, GERMANY
Production	BLUT Hamburg, GERMANY
Additional Company	VOLKSWAGEN Wolfsburg, GERMANY

Name	Company	Position
Hartmut Kozok	Grabarz & Partner	CCO and Partner
Julijus Rebic	Grabarz & Partner	CD
Roman Jonsson	Grabarz & Partner	CD
Mirjam Swarowsky	Grabarz & Partner	Account Manager
Dirk Lanio	Grabarz & Partner	Account Manager
Anka Gerbes	Grabarz & Partner	Agency Producer
Axel Doepner	Grabarz & Partner	Head of Moving Images
Anders-Sunt Jensen	Volkswagen AG	Head of Marketing Communication
Judith Wilhelm	Volkswagen AG	Head of international Advertising
Dirk Große	Volkswagen AG	Head of international Advertising
Till Strauß	BLUT GmbH	Producer

Brief Explanation

The noise of production machines and welding units are sounding through an assembly plant. Hip-hop newcomer Alfred Banks and his crew are sitting on a loose body part. As the Polo beats is put together one by one, the instruments of the crew and the lyrics of Banks mix with the sound of the production devices and lead to an exciting visual and acoustic fusion of music and car engineering craft. Resulting in the Polo beats – fuelled by sound.