THE CHORUS

Bronze Eurobest
TitleTHE CHORUS
BrandHEINEKEN
Product/ServiceHEINEKEN
Category A08. Use of Licensed or Adapted Music
Entrant PUBLICIS ITALY Milan, ITALY
Idea Creation PUBLICIS ITALY Milan, ITALY
Production PARTIZAN Paris, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis Italy Creative Director
Bruno Bertelli Publicis Italy Creative Director
Marco Venturelli Publicis Italy Creative Director
Luca Cinquepalmi Publicis Italy Creative Director
Polina Zabrodskaya Publicis Italy Associate Creative Director
Michele Picci Publicis Italy Associate Creative Director
Simone Di Laus Publicis Italy Art Director
James Moore, Moritz Gooede Publicis Italy Strategic Planners
Lorenza Montorfano Publicis Italy International Account Director
Jana Uhlarikova Publicis Italy International Account Supervisor
Dalila Salhi Publicis Italy International Account Executive
Silvia Cattaneo Publicis Italy Agency Producer
Gianluca Di Tondo Heineken Senior Director Global Heineken Brand
Anuraag Trikha Heineken Director Global Heineken® Brand - Communication & Digital
Agnieszka Gorecki Heineken Heineken Brand Communication Manager Global Marketing
Antoine Bardout-Jaquet Partizan Director
Robin Accard Partizan Exevutive Producer
Bill Smedley Partizan Editor
Raja Sehgal Grand Central Recording Studios Sound Designer

Brief Explanation

As a global sponsor of music events, Heinekens wants to demonstrate to its fans that it understands what makes live music so special. The fun of live gigs isn’t just the music – it’s everything surrounding it. Live your music is about transforming the passive listeners who watch from the back row into voracious music live-ers, ready to open up to everything live music has to offer. From head-nodders to head-bangers. Because when you live your music, live music becomes even greater.