THE MECHANIC

Short List
TitleTHE MECHANIC
BrandCILLIT BANG
Product/ServiceCILLIT BANG
Category A03. Casting
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production PARTIZAN Paris, FRANCE
Production 2 GUM Paris, FRANCE
Credits
Name Company Position
Stéphane Xiberras BETC Executive Creative Director
Jacques Jolly BETC Creative Director
Alexandre Saad BETC Art Director
Guillaume Rebbot BETC Copywriter
Marie Baillot BETC Art Director
David Green BETC TV Producer
Emilie Cointot BETC TV Producer
Marianne Hurstel BETC Planning
Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson BETC Agency Management
Marco Monti, Pieter Sercu, Christopher Carey Reckitt Benckiser Brand Management
Michael Gracey NA Director
Clément Hedouin BETC Assistant art director

Brief Explanation

A mechanic discovers how efficient Cillit Bang’s products are and gives us quite a show!