Title	TORBJÖRN
Brand	IKEA SCHWEIZ
Product/Service	FURNITURE
Category	A02. Script
Entrant	WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Idea Creation	WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Production	BIGFISH FILMPRODUKTION Berlin, GERMANY

Name	Company	Position
Livio Dainese	Wirz/BBDO	Chief Creative Officer
Fernando Perez	Wirz/BBDO	Executive Creative Director
Caspar Heuss	Wirz/BBDO	Creative Director
Adrian Huwyler	Wirz/BBDO	Account Supervisor Digital
Sascha Djabbari	Wirz/BBDO	Account Director Digital
Antonia Frind	Wirz/BBDO	Account Director Digital
Adrian Schräder	Wirz/BBDO	Senior Editor
Petra Dreyfus	Wirz/BBDO	Managing Director
Yves Rückert	Wirz/BBDO	Account Supervisor
Nino Zuberbühler	Wirz/BBDO	Account Director
Bettina Fässler	Wirz/BBDO	Agency Producer
Sebahat Derdiyok	Wirz/BBDO	Agency Producer
Frank Siegel	Feit Film GmbH	Producer
Wiebke Feit	Feit Film GmbH	Producer
Björn Rühmann	Independent	Film direction
Kolja Brand	Independent	Camera
Toby Tomkins	Cheat Ltd.	Grading
Südlich-t	Südlich-t	Grading
Alexander Jurkat	Independent	Cut
German Wahnsinn Team	German Wahnsinn Team	Music
Jingle Jungle	Jingle Jungle	Sound design

Brief Explanation

The man behind the IKEA catalogue To highlight this year's launch of the IKEA Catalogue we decided to portray a very special collaborator: Fictitious character Torbjörn Lundberg, furniture impersonator from Malmö. As a stand-in for pieces of furniture on the photo set he ensures that chairs, tables, lamps and shelves are shown quite literally in their best light. And he is clearly one of the best who ever did this. There probably wouldn't even be a catalogue without him. A somewhat roundabout, but certainly original way to create awareness for the launch and convey that everybody gave their all to create this year's IKEA catalogue.