| Title | THE MECHANIC |
| Brand | CILLIT BANG |
| Product/Service | CILLIT BANG |
| Category |
A01. Direction |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
PARTIZAN Paris, FRANCE
|
|
Production 2
|
GUM Paris, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
Executive Creative Director |
| Jacques Jolly |
BETC |
Creative Director |
| Alexandre Saad |
BETC |
Art Director |
| Guillaume Rebbot |
BETC |
Copywriter |
| Marie Baillot |
BETC |
Art Director |
| David Green |
BETC |
TV Producer |
| Emilie Cointot |
BETC |
TV Producer |
| Marianne Hurstel |
BETC |
Planning |
| Dominique Verot, Charlotte Picq, Camille Rieu, Marie-Alice Poisson |
BETC |
Agency Management |
| Marco Monti, Pieter Sercu, Christopher Carey |
Reckitt Benckiser |
Brand Management |
| Michael Gracey |
NA |
Director |
| Clément Hedouin |
BETC |
Assistant art director |
Brief Explanation
A mechanic discovers how efficient Cillit Bang’s products are and gives us quite a show!