| Title | TEARS |
| Brand | BEIERSDORF HANSAPLAST INTERNATIONAL |
| Product/Service | BANDAGES |
| Category |
D01. Health & Wellness: Corporate Image & Communication |
|
Entrant
|
HAPPINESS / FCB Brussels, BELGIUM
|
|
Idea Creation
|
HAPPINESS / FCB Brussels, BELGIUM
|
|
Additional Company
|
FCB HAMBURG Hamburg, GERMANY
|
Credits
| Alexander Schwieger |
Beiersdorf Hansaplast International |
BGlobal Marketing |
| Maria Behrens |
Beiersdorf Hansaplast International |
Global Marketing |
| Karen Corrigan |
Happiness / FCB |
Executive Creative Management |
| Geoffrey Hantson |
Happiness / FCB |
Chief Creative Officer |
| Isabelle Koelman |
Happiness / FCB |
Account Director |
| Heike Bruenjes |
FCB Hamburg |
Global Account Director Hansaplast |
| Kathrin Corda |
FCB Hamburg |
Global Marketing |
| Pieter Claeys |
Happiness / FCB |
Creative Director |
| Philippe Fass |
Happiness / FCB |
Creative Director |
| Laurie Lacourt |
Happiness / FCB |
Concept Provider |
| Catherine Hermans |
Happiness / FCB |
Concept Provider |
| Bill Bilquin |
Happiness / FCB |
Copywriter FR |
| Sebatien Delavallée |
Happiness / FCB |
Project Manager |
| Emilie Wauthelet |
Happiness / FCB |
Graphic Designer |
| Sophie Gunsbourgh |
Happiness / FCB |
Producer |
| Lorraine Loots |
Lorraine Loots |
Miniature Artist |
| Kassim Olivier |
Kassim Olivier |
Director of Photography |
| Simon Schuurman |
Simon Schuurman |
Editor |
| Christophe Gilbert |
Saga |
Photographer |
| Marie-Flore |
Marie-Flore |
Musician |
Brief Explanation
Falling is an essential part of growing up; so Hansaplast surprised children who fell on playgrounds with something magical: Miniature watercolour paintings made of their tears and stories. This way, Hansaplast moved from being a purely functional brand, to a brand that takes care of the overall wellbeing of kids, physically & mentally.
English Translation of Main Headlines
n/a