| Title | BABY SHOWER |
| Brand | NORWEGIAN DIRECTORATE OF HEALTH |
| Product/Service | ANTI TOBACCO |
| Category |
B01. Education & Awareness (incl. Fundraising and Advocacy) |
|
Entrant
|
SAATCHI & SAATCHI Oslo, NORWAY
|
|
Idea Creation
|
SAATCHI & SAATCHI Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Oeyvind Waage |
Saatchi & Saatchi Norway |
ECD |
| Fanny Vaager |
Saatchi & Saatchi Norway |
Creative |
| Sverre Midttun |
Saatchi & Saatchi Norway |
Account Director |
| Patrik Bergfjord |
Saatchi & Saatchi Norway |
Planning Director |
| Linus Hjellstroem |
Saatchi & Saatchi Norway |
Art Director |
| Ola Bagge Skar |
Saatchi & Saatchi Norway |
Art Director |
| Joe Langdon |
Saatchi & Saatchi Norway |
Motion Designer |
| Nanna Groenli |
Saatchi & Saatchi Norway |
Account Manager |
| Bart Timmer |
Bacon osl |
Director |
| Magne Lyngner |
Bacon osl |
Producer |
| Torbjoern Aksdal |
Saatchi & Saatchi Norway |
Digital planner |
| Christopher Koeltzow |
Saatchi & Saatchi Norway |
Creative |
Brief Explanation
A group of girls are at a baby shower. We see several of them use the tobacco product snus during the whole film.
The hostess starts a quiz, where the questions quickly advances from innocent to harsh. She ends up asking about complications connected to the use of snus during pregnancy, but in a tone that is very sweet and positive.