Title	KJETIL VS SARA
Brand	TINE
Product/Service	TINE MILK
Category	A05. Other Products
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	MEDIACOM Oslo, NORWAY
Production	PRAVDA Oslo, NORWAY

Name	Company	Position
Jørgen Bøhle Bakke	TRY	Copywriter
Ester Hjellum	TRY	Art Director
Helge Gjertveit	TRY	Account Director
Eline Rønneberg Vik	TRY	Project Manager
Cathrine Wennersten	TRY	Project Manager
Johanne Helgeland	Pravda	Director
Mette Waaberg	Pravda	Producer
Erik Schøien	Pravda	Producer

Brief Explanation

In order to remind Norwegians of how active kids actually are during a school day, and that they need to eat and drink nutritious food, we filmed and documented Sara (8) whilst playing in the school playground. Then we challenged one of Norway’s top athletes, World Cup alpine ski racer and Olympic Champion Kjetil Jansrud, to copy all of Sara’s movements – scaled to adult size.