Title	HEALTHY (ZDRAVI - THE HEALTH PREVENTION COMMUNICATING APP)
Brand	SOPHARMA AD
Product/Service	ZDRAVI/HEALTHY MOBILE APP
Category	D01. Health & Wellness: Corporate Image & Communication
Entrant	SOPHARMA Sofia, BULGARIA
Idea Creation	SOPHARMA Sofia, BULGARIA

Name	Company	Position
Corporate Communications department	Sopharma AD	Corporate communications

The Campaign

We decided to promote prevention by creating content, which would be practical and interesting for the general public. We wanted to educate and engage even the youngest of audiences. Like any modern company we have an impressive number of CRS Initiatives related to charity and health: • We have donated medicines; • Measured health indicators for free; • Organised health related events for people of all ages; We wanted to create a new model of encouraging people to incorporate health prevention habits in their daily lives and as well to engage them to participate in our social causes, by letting them decide where our resources are needed the most.

Creative Execution

We created a free mobile app (IOS & Android, translated in Bulgarian and English), that gives you one healthy advise each day, and send you push notification reminders each day, gives you the option to "Do" or "Share" it. Doing or sharing and advise gives you points, which you can donate to one of our CSR causes, and contribute to its realisation. The advises are related to modern practices on how to deal with stress, super foods, yoga, meditation and other. The app design is fun and friendly and each advise is accompanied by a beautiful illustration.

The app was launched in 2014, and so far we have: 28, 000 downloads on the app store and google play- with 18, 000 active users. 3 executed CSR causes 3 social activations related to the app- Arduino installation machine; Bike stand installation; Open co-working space office; Partnering participation in NGO activities: Parking Day (Sofia,2014/15/16) Longevity Festival(Sofia 2016) The wellbeing Festival (Sofia 2014/15/16)

In order to reach our wide audience- 18-50+ we decided to use mobile as our main channel, supported by other digital platforms- such as social media and on-line campaigns. Throughout the project we ensured that our online presence and efforts will always be realised physically, through offline campaigns.