| Title | PAIN MONSTER |
| Brand | TEVA |
| Product/Service | CANCER PAIN (BTCP) MANAGEMENT |
| Category |
F04. Education & Awareness |
|
Entrant
|
McCANN HEALTHCARE Clichy, FRANCE
|
|
Idea Creation
|
McCANN HEALTHCARE Clichy, FRANCE
|
Credits
| Marie Houzard |
McCann Healthcare Paris |
Creative Director |
| Adrian Parr |
McCann Health |
EU Creative Director |
| Franck Verger |
McCann Healthcare Paris |
Art director |
Brief Explanation
This strongly emotional campaign aims to help cancer patients personify their pain in the form of a monster. This illustration successfully enables patients to visualise and describe their pain more accurately to physicians for better care.