Title	OBJECTS - PENCIL 1/3
Brand	JOHNSON & JOHNSON
Product/Service	LISTERINE COOL MINT
Category	A02. OTC Applications
Entrant	J. WALTER THOMPSON London, UNITED KINGDOM
Idea Creation	J. WALTER THOMPSON London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson London	Executive Creative Director
Christiano Rodriguez	J. Walter Thompson, London	Creative Director
Paul Rizzello	J. Walter Thompson London	Creative Director
Rafael Freitas	J. Walter Thompson London	Account Director
Sue Clifford	J. Walter Thompson, London	Art Buyer
Laurie Carter	J. Walter Thompson London	Producer
Matt Holyoak	Matt Holyoak Photography	Photographer
Shoemakers Elves London	Shoemakers Elves London	Retouching

Brief Explanation

We’re all a little bit paranoid about germs. In spite of this, we all put things in our mouths without realising it – and without a thought for the last place it’s been. By showing the journeys of these objects in single images, we quickly reminded people why they need a mouthwash that kills 99.9% of germs.