| Title | SMARTBOWL |
| Brand | FRESSNAPF TIERNAHRUNGS |
| Product/Service | FRESSNAPF |
| Category |
C01. Health & Wellness: Animal Health |
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Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
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Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
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Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
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PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
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Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Serdar Kantekin |
Ogilvy & Mather Germany GmbH |
Creative Director |
The Campaign
Fressnapf, Europe's biggest pet supplier, developed the world's first Mecosystem that tracks dogs' activity in realtime and, based on that information, shows the owner the perfect amount of food and activity needed. The direct connection to Fressnapf's eCommerce system ensures a frequent reordering of supplies before shortages come up.
Creative Execution
With the SmartBowl, Fressnapf created the perfect solution for dog owner's who are insecure about their pets nutrition, activity and health. It optimizes their relation by analyzing the dog's needs, processing the respective data and translating it to make it easily understandable for the owner. With the integration of the brand's eCommerce, it takes the risk of running out of dog food.
The patented SmartBowl actively improves the dog's health and the relation between them and their owners by making sure that they always receive the perfect amount of food and activity. With the organic integration of eCommerce, the brand is constantly an important part of its main target group's life.
About 50% of the dogs in Germany suffer from obesity. A problem mostly caused by an imbalance of food and activity. For dog owners, it's hard to properly estimate the right amount of food for their dogs' activity because it's too abstract.
With the SmartBowl, Fressnapf created the perfect solution for dog owner's who are insecure about their pets nutrition, activity and health. It optimizes their relation by analyzing the dog's needs, processing the respective data and translating it to make it easily understandable for the owner. With the integration of the brand's eCommerce, it takes the risk of running out of dog food.