Title	"DAMN IT"
Brand	BOEHRINGER INGELHEIM
	2 of 3 Campaign
Product/Service	THOMAPYRIN
Category	A01. OTC Oral Medicines
Entrant	HAVAS GERMANY Dusseldorf, GERMANY
Idea Creation	HAVAS GERMANY Dusseldorf, GERMANY

Name	Company	Position
Felix Glauner	Havas Germany	CCO
Torsten Pollmann	Havas Duesseldorf	Executive Creative Director
Marjorieth Sanmartin	Havas Duesseldorf	Creative Director
Peter Holzportz	Havas Duesseldorf	Head of Digital Print Service
Jan Billmann	Havas Duesseldorf	Art Director
Martin Gillan	Havas Duesseldorf	Copywriter
Jonas Boamah	Havas Duesseldorf	Fine Art Worker
Detlef Stuhldreier	Havas Duesseldorf	Print Production Manager
Maik Güds	Havas Duesseldorf	Photographer

English Translation of Main Headlines

Headline on pack: Damn it (™) Subline on pack: Effective against pain. 600 times a day Copy on pack: Boffins in the UK have discovered swearing is good against headaches. Research shows spewing profanities like a bordello queen has a pain relieving effect on the brain. In fact, turning the air blue helps relax and regenerate the old grey matter. Sadly, swearing pain away is not without its side effects. Effing and blinding is rather frowned upon and will make you a social outcast. So if you want to banish pain without being banished from coffee mornings, dinner parties and Bar Mitzvahs, we suggest something less provocative. Caption on pack: SOURCE: Neuro Report 2009 Aug 5; 20(12) Claim: Better swear by (Thomapyrin) Legal Copy: Thomapyrin® CLASSIC painkillers. For adults and teenagers from 12 years with acute mild to moderate pain. Thomapyrin®. INTENSIVE. For adults and adolescents from 12 years fort he treatment of acute headache (e.g. tension headaches) and migraine (with and without aura). Painkillers should not be applied longer time or at higher doses without consulting the doctor. Contains lactose. For risks and side effects read package insert and ask your doctor or pharmacist. Boehringer Ingelheim Pharma GmbH & Co. KG.