| Title | "BUGGER OFF" |
| Brand | BOEHRINGER INGELHEIM |
| 3 of 3 Campaign |
| Product/Service | THOMAPYRIN |
| Category |
A01. OTC Oral Medicines |
|
Entrant
|
HAVAS GERMANY Dusseldorf, GERMANY
|
|
Idea Creation
|
HAVAS GERMANY Dusseldorf, GERMANY
|
Credits
| Felix Glauner |
Havas Germany |
CCO |
| Torsten Pollmann |
Havas Duesseldorf |
Executive Creative Director |
| Marjorieth Sanmartin |
Havas Duesseldorf |
Creative Director |
| Peter Holzportz |
Havas Duesseldorf |
Head of Digital Print Service |
| Jan Billmann |
Havas Duesseldorf |
Art Director |
| Martin Gillan |
Havas Duesseldorf |
Copywriter |
| Jonas Boamah |
Havas Duesseldorf |
Fine Art Worker |
| Detlef Stuhldreier |
Havas Duesseldorf |
Print Production Manager |
| Maik Güds |
Havas Duesseldorf |
Photographer |
English Translation of Main Headlines
Headline on pack: Bugger off ™
Subline on pack: efficient headache relief. 750/daily
Copy on pack: UK experts have discovered swearing can reduce the pain of headaches. Research shows swearing like a trooper has a hypoalgesic - or pain reducing effect – on your brain. But whilst a dose of bad language might be good for your headache, it does have side effects. You’ll sound like an irish navy on absinthe and offend pretty much everyone around you. So far fast acting pain relief that gets rid of headaches, without getting rid of your friends, try something else to bugger of your pain in no time at all.
Caption on pack: SOURCE: Neuro Report 2009 Aug 5; 20(12)
Claim: Better swear by(Thomapyrin)
Legal Copy: Thomapyrin® CLASSIC painkillers. For adults and teenagers from 12 years with acute mild to moderate pain. Thomapyrin®. INTENSIVE. For adults and adolescents from 12 years fort he treatment of acute headache (e.g. tension headaches) and migraine (with and without aura). Painkillers should not be applied longer time or at higher doses without consulting the doctor. Contains lactose. For risks and side effects read package insert and ask your doctor or pharmacist. Boehringer Ingelheim Pharma GmbH & Co. KG.